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Oral-B iO Series 9

Superb, gentle cleaner with smart coaching, but pricey and battery-hungry

Our score
70/100
The Product Review scoreOur verdict from 8 expert reviews and 9,570 owner ratings and comments. Medium confidence. Loupe, our mascotLoupe's take: Owners report more problems than most. Who's Loupe?
Oral-B iO Series 9

Photo: Oral-B

88Expert score8 expert reviews
71Owners score9,570 ratings & comments
32Reliability27% report problems
Based on
See how we scored it

Updated October 26, 2026

Experts rate the iO Series 9 highly (score 88), and all 8 hands-on reviewers praise its cleaning. Owners are cooler (score 71), and reliability is the weak spot at 32: 27% of owner comments mention failures, 16% say the brush broke or died, and 24% of retail ratings are 1-star. Battery life is the biggest split. Experts reported anywhere from about 10 days to 38.5 days, and 20% of owners complain about the battery while only 3% praise it. The evidence is solid on cleaning, based on 175 owner comments (151 first-hand) and 9,395 retail votes, but less settled on long-term durability.

Experts 88Owners 71
ExpertsOwnersEach expert review

What each expert concluded

4.9/5

The writer finds the iO9 a very good cleaner loaded with useful technology, but considers it pricey and only worthwhile for users who will fully exploit the app and tracking.

Hands-on review · open the review ↗
4.9/5

The writer found the Series 9 a top-tier electric toothbrush with excellent cleaning, long battery life, and a useful travel case, fully recommending it for anyone who can afford its high price despite minor design annoyances.

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4/5

The writer finds the iO Series 9 a top-tier performer with fun, useful brushing feedback, but considers it expensive and notes that cheaper iO models deliver similar cleaning, with the OLED screen and smart features being the main extras and battery life being a weakness.

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4.5/5

A quiet, effective brush that cleans thoroughly and coaches better technique through pressure feedback and an optional app, held back mainly by its high price and costly replacement heads.

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9/10

After seven months of twice-daily use, the writer found the iO Series 9 a slim, stylish, long-lasting smart brush whose pressure sensing and feedback fixed her heavy-handed brushing, making the high price feel justified.

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4/5

The writer considers it the best electric toothbrush they have tested, thanks to its powerful, quiet and comfortable cleaning and useful display, with the very high price and weak app tracking as the main drawbacks.

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8/10

The writer found the iO Series 9 to be the best-cleaning toothbrush they have used, with a sturdy build and helpful pressure feedback, and recommends it despite its very high price, heavy battery drain, and fairly ordinary smart tracking.

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4/5

The iO9 is a superb, great-looking cleaner that is one of the best electric toothbrushes available, but its gimmicky tooth tracking, messy head design and very high launch price hold it back, making it much easier to recommend when discounted.

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Verdicts paraphrased; open a card to read the original. How we score

The verdict in 10 seconds

The Oral-B iO Series 9 at work: an electric toothbrush mid-brush beside a clean smile

You'll love it if

  • You care about cleaning performance above everything else
  • You tend to brush too hard and want clear feedback on pressure
  • You enjoy app tracking and a stylish gadget on the bathroom counter

Skip it if

  • You want a brush that lasts weeks between charges
  • You'd rather not pay premium prices for brush heads
  • You want the smart tracking to be precise, or you have a very small mouth

What owners rave and rant about

What they rave about

Cleaning27%
Value9%
Gentle7%
App6%
Battery3%

What they rant about

Battery20%
Broke or died16%
Value16%
Charger issue3%
App2%

Share of 175 owner reviews and comments that mention each topic.

The no-fluff verdict

This brush leaves teeth feeling dentist-smooth, runs quietly, and feels gentler than older Oral-B models, with a pressure light that warns you when you scrub too hard. The main catches are the high price, costly brush heads, and battery life that can disappoint, plus some worries about how long it lasts. It suits people who care most about cleaning and like feedback on their technique, especially if they can find it on sale.

We researched 8 expert reviews, analyzed 9,570 owner ratings and comments across 12 sources, and cross-checked them into one verdict, so you don't have to.

Ratings across the web

4.3 / 5
★★★★★8,100 ratingsMay include close variants of this model
4.4 / 5
★★★★★1,295 ratingsCombined across sellers
3.4 / 5
★★★★★175 owner commentsLong-term owners. Converted to stars from how positive their comments are
How buyers rated it
5★62%
4★5%
3★3%
2★4%
1★25%
95 star ratings across retailers

Shop ratings lean positive (happy buyers, brand-moderated stores); forums lean critical (people post problems). Our owners score weighs both equally.

Questions people actually ask

Is the Oral-B iO Series 9 the best Oral-B electric toothbrush?

It's among the very best for cleaning. Cheaper iO models clean much the same, though, so the extra money mostly buys the color screen, the travel charging case, and the smart features.

Based on: All 8 expert reviewers praise cleaning; one notes cheaper iO models clean similarly.

How do you use the Oral-B iO Series 9 electric toothbrush?

Brush for the full two minutes and let the built-in timer pace you. It nudges you every thirty seconds to move to the next section of your mouth.

Based on: Several reviewers describe the two-minute timer and 30-second quadrant cues.

How do you use an Oral-B iO electric toothbrush without brushing too hard?

Watch the light ring around the handle. It changes color to show whether you're pressing too hard, too softly, or just right, and gentler modes are there if your gums are sensitive.

Based on: Most reviewers praise the pressure ring; two found Intense mode harsh on gums.

How do you clean the Oral-B iO Series 9?

Rinse the head and handle regularly. Toothpaste and saliva can seep through gaps in the brush head and build up, and that residue shows more on darker colors.

Based on: Two expert reviewers flag residue buildup that needs regular cleaning.

Can you fix an Oral-B iO Series 9 that keeps dying or won't charge?

It depends on the problem. Short battery life and units that stop working are the most common complaints, and the magnetic charger is easy to knock out of place, so check that the brush is sitting properly on it.

Based on: 20% of owners report battery issues; 16% say it broke; charger knocks off easily.

How much does the Oral-B iO Series 9 cost?

Usually $200–$300 in the US. Prices move with sales, so check the current price.

Based on: Prices quoted in expert reviews and at Amazon.com.

What does the Oral-B iO Series 9 cost to run?

Mostly replacement parts and supplies

  • Replacement heads every three months, about $30–$35 for a two-pack (roughly $8 each)
  • IO heads cost about twice as much as standard Oral-B heads and don't fit older Oral-B brushes
  • Cheaper generic compatible heads are available
Based on: Running costs and part lifespans reported in expert reviews.

Has the Oral-B iO Series 9 been recalled?

No. We found no U.S. safety recalls for this model.

Based on: U.S. Consumer Product Safety Commission recall records.
Oral-B iO Series 9Product Review score 70 · $200–$300
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